About The Brand

Launched in 2019 by Pim Tanyalak Promlumpak, LUEUR offers a timeless style that is cosmopoli- tan, sophisticated and rich in influences. Crafted from fabrics selected for their quality and designed for everyday wear, the wardrobe is eminently modular—the supple silhouettes and soft color palette allow LUEUR outfits to be restyled and accented over time. Pieces from different collections and seasons can be paired effortlessly while maintaining the space floating around the body as it moves.